Once you’ve got your keyword, you can begin to use it to optimise your video in different ways to help you improve your YouTube ranking. Once you’ve found a keyword that closely matches the topic of your video and seems to offer a good opportunity, jot it down and carry on reading this article for tips on how to use it to rank higher. This will help you to find a set of keywords that have a high search volume and low competition to give you the best chance of ranking higher on YouTube.

The free version of the tool gives you a list of the most popular keywords relating to your search term, like this:īut with the pro version, you can dig a little deeper by also comparing search volume, CPC (cost-per-click), and competition. You just select your chosen search engine–in this case, YouTube–and then enter your chosen keyword. They all work in a similar way, but keywordtool.io is the most ‘beginner’ friendly. Popular keyword research tools include: Ahrefs, SEMrush, Keywords Everywhere, and KeywordTool.io. That way, you can use a keyword research tool to help you find the most popular search terms to use. Ask yourself: What is the focus of this video? What is the key word?įor any future videos, it’s easier if you choose a keyword before you start. If you’re jazzing up old YouTube videos, re-watch them and try to pinpoint the main topic. All search engines work by matching the users search term with the most relevant results–and YouTube is no different! Whether you’ve already posted your videos to YouTube, or you haven’t even pressed record yet, creating a focus keyword for each video will really help your rankings.

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